The Social Media ‘Halo’ Effect

We’re really proud to be working with our partners Riva Media who are experts in delivering exceptional quality presenter talent for television and keynote speakers for live and virtual events.

Riva Media is a company that ‘gets’ digital marketing and in particular how social media can drive results. Awareness is everything in digital marketing and having a presence on multiple channels is key, not just in connecting with existing clients but also because it sends what are known as ‘social signals’ to search engines such as Google.

If you want confirmation, simply type your website address and the social media platform you are active on into Google search and look at the results. You’ll find many of your social media posts appear, proof that Google is watching and listening to you.

One frequently overlooked social media platform in our experience is YouTube. As the world’s second largest search engine, it’s a platform you really can’t ignore.

Many businesses assume they cannot afford to invest in video content, but the reality is with the help of online tools, it’s possible to create good quality videos at very low cost, without even investing in video production.

Lumen5 is one example of a tool that allows videos to be created from still images. Facebook itself now offers similar tools that allow you to produce video content from static images alone and even goes as far as to allow you to add royalty free music tracks from a library of over 10,000 music tracks.

Linking back to your own site from your social media activity is an easy quick win that can deliver quality traffic to your site.

If you want to learn more about how particular social media strategies can help your business, please get in touch. We’ll be more than happy to review your current marketing stragies and offer suggestions.

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